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CLARIFYING THE VISION

MISSION STATEMENT

This brand design is for Stormy, who is producing a makeup organization tool. Stormy's mission statement is: "Mission Statement: Our mission is to add inspiration to beauty organization".

BRAND MESSAGE

Stormy's vision statement is: "Our vision is to create a beauty organization brand that inspires its customers and helps educate and elevate women and children affected by addiction".

ADJECTIVES

Inspired, Timeless, and Functional

CREATING A BRAND STORY

Stormy emphasized to me that she wanted her brand to be feminine, yet modern. Which really shows in the mood board and color palette. Stormy's brand is for the woman who wakes up and takes control of her life, as she is empowered by the brands she buys and consumes.

DESIGNING THE BRAND

Stormy originally had the idea that she wanted a butterfly with two "b's" forming the wings. We both decided that this idea was a bit too young for her brand, and a bit overdone. So to play off of the idea of two "b's", I wanted to make a brand icon that had two b's connecting in a more sophisticated way. Her brand icon and logo are bold, yet feminine by the added pink in the icon. Her brand shows that a woman is capable and worthy of having a life she loves.
┬ęSadie Simper Designs 2020