Let's dig into the details of your project.

How would you best describe yourself?
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What is the name of your business?
What type of business do you own or work for?
What is your brand Mission Statement?
What is your brand Vision Statement?
Other than the content you provide, what makes your brand unique?
Who is your ideal client? What are they searching for that you can offer? Why do they connect to your services? 
What four adjectives would you use to describe your brand?
Anything else you would like me to know?