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CLARIFYING THE VISION

MISSION STATEMENT

This brand design is for Teresa, a professional voice over artist. Teresa's mission statement is: "As a professional voice artist I tell the right story that engages your audience at the right time, bringing you and your audience closer together, right now".

BRAND MESSAGE

Teresa helps people believe that they are meant for more, and want more for others. She believes all people have the potential to do amazing things, and she wants to join them on their journey to achieving those things.

ADJECTIVES

Approachable, Dynamic, Positive, Fun and Honest

CREATING A BRAND STORY

The inspiration for Teresa's brand really came from her ability to push through obstacles and achieve her goals. Teresa told me that against all odds she has created her business and will continue to thrive in doing so. I wanted to show a fire because it accurately represents the fire that is in her. The bright colors also show that Teresa is not going to give up, because just like the colors she is bold and courageous.

DESIGNING THE BRAND

Often times voiceover artists and podcasters will use a microphone in their logo. And while this is effective, it is a bit overdone and cliche. I wanted to show sound in Teresa's logo in a different way, by incorporating a sound wave into her last name. This not only provides balance in the logo, it shows her industry in a fun and exciting way.
┬ęSadie Simper Designs 2020