CLARIFYING THE VISION
This brand design was for Nicole, who owns "The Donut Shack". Nicoles Mission statement is: "We provide vegan and gluten free donuts, because everyone deserves to indulge without limitations".
Nicole wants her customers to not have only a few options for vegan and gluten free, she wants it to be the only option for them. Nicole's vision for her business is to gently nudge people into making more ethical food choices and move away from animal based foods.
Warm, Quirky, and Light Filled