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CLARIFYING THE VISION

MISSION STATEMENT

This brand design was for Erin Minogue, who owns a self development brand. Erin's Mission Statement is: "I want every human I meet to feel seen enough that they want to be even more of themselves on this planet than they were before they met me. And then I want them to see others".

BRAND MESSAGE

Erin's vision for her business is to bring people home to themselves in the way that speaks to them. This empowers her clients to thrive in all aspects of their life.

ADJECTIVES

Possibility, Connection to Self and Others, Growth, and Love

CREATING A BRAND STORY

I wanted the inspiration for Erin's brand to really speak to the soul. After all, the tagline for her business is "Soul Awakener & Self Awareness Specialist". This images convey a sense of connection. The clouds and silhouette show a connection to the universe, the friend show a connection to each other, and the woman shows a connection to yourself. The colors are calming, showing that her brand brings a sense of peace.

DESIGNING THE BRAND

Erin told me that she loves Lotus flowers, so I wanted to incorporate that into this design. The Typeface has a bit of character to it, to show that Erin's brand is uplifting and fun. The tagline wraps around the logo in an arch, almost to symbolize the sun. Her submark incorporates the Lotus again, and shows a bit of femininity through the script font.
┬ęSadie Simper Designs 2020