Mission Statement

Brand Message

Adjectives

This branding is for Tasha, an Electronic Music DJ, whose Mission statement is to connect women that love electronic music, world travel, creative development & personal empowerment. 
Tasha strives to show create a community of women who enjoy Electronic Dance Music, travel and adventure.
Fun, Inspiring and Empowering
Tasha told me she loves the color purple, so I wanted her Mood Board and Color Palette to have lots of shades of purple. Her Mood Board has all 3 elements of her business, Electronic Dance Music, Travel and community.  
Tasha's logo is a symbol of her community. The women wearing headphones shows her love for Electronic Dance Music, and the ombre in "Adventure Ladies" shows the adventurous spirit of her ideal client.