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CLARIFYING THE VISION

MISSION STATEMENT

This brand design was for Sarah, a watercolor artist whose mission statement is: "I help people who are longing for a memory bring back a feeling of joy and peace through art."

BRAND MESSAGE

Sarah helps people who are longing for a feeling based on a memory bring back a piece of that feeling. She does this by bringing joy through her art, freezing time in a memory and bringing peace through her nature artworks.

ADJECTIVES

Memories, Joy, and Peace

CREATING A BRAND STORY

The inspiration for Sarah's brand comes from that feeling of peach emphasized by her brand adjectives, and a vision of creativity. I wanted to convey in the inspiration images that her business flows from her brush, and ultimately show that her art brings serenity to others. For Sarah's colors, we wanted them to be a subtle mixture of bold and soft, showing that she can be both as a business owner.

DESIGNING THE BRAND

This logo design was really inspired by the fact that Sarah's creativity seemingly flows right off of her brush effortlessly. This is shown by the flowers at the end of the brush strokes with the colors mixed in every so subtly. Her alternate logo brings incorporates that creativity again with the flowers framing her business name.
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┬ęSadie Simper Designs 2020