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CLARIFYING THE VISION

MISSION STATEMENT

This brand is for Rachelle, a speech pathologist who sells miniture toys to help other speech pathologists teach in a fun and exciting way. The name of her business is "The Speech Tree" Her mission statement is "I provide engaging and effective speech and language resources that will get students excited about learning".

BRAND MESSAGE

Rachelle wanted her brand to convey a colorful and welcoming atmosphere where teachers and parents want to engage with her and exchange ideas.

ADJECTIVES

Colorful, Fun, Welcoming, and Authentic

CREATING A BRAND STORY

I wanted the inspiration for Rachelle's brand to be really vibrant and fun, since those are key values to her. I decided to show this through the bright colors, and exciting pictures. Of course a few of her inspiration pictures had to do with trees, since the name of her brand is "The Speech Tree".

DESIGNING THE BRAND

When designing this brand I knew that there would be a tree involved, since the name of her brand has a tree in it. But I also wanted to incorporate the "speech" aspect into the tree. To do this I decided to have speech bubbles growing off of the branches, as if the tree is speaking. This is a fun way to incorporate both aspects of the name.
┬ęSadie Simper Designs 2020