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CLARIFYING THE VISION

MISSION STATEMENT

This brand design was for Cathy, an organizer who believes that sustainability should be at the forefront of organization. Her mission statement is: "At The Sustainable Organizer, I am dedicated to providing my clients with professional, compassionate and respectful services to help them move confidently through life’s many transitions".

BRAND MESSAGE

Sustainability is at the forefront of Cathy's brand, when describing the vision for her brand Cathy told me this: "I am green and want us to live in a world where "Less is more" I can help you get organized and live organized while be environmentally good"

ADJECTIVES

Professional, Compassionate, Respectful, Sustainable

CREATING A BRAND STORY

The inspiration for Cathy's brand comes from being good to the earth, and living sustainably. You can see this through the greens in her color palette, and all of the plants in her inspiration pictures.

DESIGNING THE BRAND

I wanted Cathy's brand to show sustainability through the imagery of her brand icon. The icon is green to represent this, and has leaves to incorporate the earth. The hands are faced in opposite directions, almost as if they are holding you. This represents the care that Cathy gives to each and every one of her clients, as she holds them through the organization process.
©Sadie Simper Designs 2020